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Ask any cricket enthusiast and he will be able to recall the national and world records held by cricket players who then held the reign during the time period till the existence of the cricket records. However, the downside of cricket records is that it is temporary in nature. The emergence of new players with talent creates new cricket records and raises the benchmark for performance. It is also true; however, that once a record has been created it imprints the name of the player in the minds of his fans forever. The creation of new records can also not diminish the precedence set by earlier cricket records.Cricket records have the ability to drive a player’s performance by setting a benchmark for him. The player then strives to excel, creates a new record for himself and achieves...

As Branding and marketing professionals, we have an in-depth understanding of the importance of a marketing plan. However, not everyone recognizes the benefits of investing in a strategic marketing plan prior to launching strategies and tactics that seem intuitive at the time. The following few paragraphs attempt to impart our understanding of a well-written plan’s importance by first defining some of key elements of the role of marketing in most organizations.Defines Focus: Your strategic marketing plan gives the company, and everyone in it, a benchmark to measure all marketing activities against. A well-developed strategic marketing plan not only gives you a structured strategic and tactical outline, but also defines your target audience, messages, goals, and objectives, in a way...

A ratio of small business is a feedback that is given periodically to determine how companies are performing in the market. They act as a benchmark to measure what should be improved as well as what operational tactics should be eliminated if one sees no longer work. The reports target a sole proprietorship, limited liability companies, corporations and general corporate and transmission companies and utilities. The data contained inreport includes information on employment and income, depending on the type of employment and enterprise. The data contained in the crucial relationship touches on the credit market, and shows clearly how interest rates have been operating during that period of time. This information can help determine whether the company they have been borrowing at favorable...